Thu 19 Jan 2012

The Society has reduced more than 300 wines in price


A colleague has recently been given a 1946 edition of A Wine Primer: A text-book for beginners on how to buy, keep & serve wine, written by André L. Simon.

Flicking through it, I was particularly struck by the last paragraph of the foreword:

Wine is a friend, wine is a joy; and, like sunshine, wine is the birthright of all. It grows so freely and is so cheap that there is wine for all, rich and poor alike, in wine-producing lands and in all others. Wine is cheaper, where it is made, than oranges and lemons which, in England, are not the privilege of the rich. Wine is. Why? Simply because oranges and lemons come in free of duty whilst wine is taxed so heavily that none but the rich may enjoy its message of good health and good will. May the day come, and the sooner it comes the better for all, when wine will no longer be penalized as it is at present on reaching these shores, and when it will be once again within the reach of all.

Obviously Simon wrote in an era when vineyard and winery technology, for instance, were not what they are today, but particularly on the subject of tax and duty it is rather difficult to disagree with these 66-year-old words – more’s the pity.

The Society's January ListWine itself is certainly not merely ‘the privilege of the rich’ anymore. Good wine (very different altogether, of course!) should indeed be ‘within the reach of all’, and we believe that membership of The Society gives you something of an advantage in getting hold of it.

We have always offered wines to members at the best prices that we possibly can. With this in mind, and despite the difficult financial climate, we are delighted to announce that, due to strong member support in 2011, we have lowered the prices of over 300 wines without raising the price of a single one.

We are able to do this because of our non-profit maximising mutual status, as Acting Chief Executive Richard Shorrocks writes in SocietyNews.

These modest and wide-ranging reductions, rather than gimmicky discounts on selected wines, are, we feel, the best and most practical way to reward and thank members for their support.

We hope you continue to enjoy the wines and services available from The Society.

Categories : Miscellaneous

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