Fri 19 Jul 2013

‘The Pinnacle of Wine Retailing’

By

Tracy and NaomiThe Society triumphs on a night of celebration of wine

Pictured here are Tracy Richardson (left) of Member Services and Naomi Norwood of The Cellar Showroom surrounded by The Society’s record haul of awards at last night’s IWC (International Wine Challenge) Awards Ceremony and 30th Anniversary Summer Ball at the Grosvenor House Hotel on London’s Park Lane.

The highlight of the evening was when the judges named The Society their Wine Merchant of the Year, the second time in the last three years we have scooped their top award.

The IWC also awarded The Society Wine Club of the Year, for the third year, and Specialist Merchant of the Year awards for our Alsace range, for the sixth time in a row, Chile for the seventh year in eight, and we retained the Portugal award we picked up for the first time last year.

Presenting the award, judge Charles Metcalfe congratulated the team saying that The Society represented ‘the pinnacle of wine retailing’.

On a sweltering evening the great and the good of the wine trade were in attendance and kept entertained by the energetic double act of Tim Atkin MW and Charles Metcalfe, co-chairmen of the judges.

A particularly moving part of the evening was seeing veteran wine writer Hugh Johnson OBE pick up a Lifetime Achievement Award. All wine writers owe Hugh a huge debt of gratitude for leading the way. As scribe Malcolm Gluck put it on harpers.co.uk: ‘Johnson often writes so limpidly about his love I can taste the liquid in my mouth, though this is not as a result of crude fruit metaphors, the resort of hobbledehoys like myself, but by pinning down his feeling in such finely wrought aesthetic terms that one feels the experience as a personal encounter. This is, surely, the apotheosis of wine writing and we wine writers are, as expressionists in English, all in the giant shadow of this Monet of the craft.’

I think it is testament to Hugh’s high standing that most people’s reaction was amazement that he hadn’t already won such an honour.

Paul Trelford
Head Of Copy

Categories : Wine Competitions

Comments

  1. david ling says:

    Bravo you are the best and not only for Alsace! Cheers from sunny Eguisheim, by the pool with a glass of Society’s Vin d’Alsace to hand ;0) o

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