Tue 26 Jul 2016

Online Merchant of the Year, and What’s Next!


Last month, as well as being named overall Wine Merchant of the Year by the International Wine Challenge, we had the pleasure of receiving the IWC’s Online Retailer of the Year award.

The judges said:
‘The Wine Society is building for future growth and has the building blocks to start. It covers everything from en primeur to some of the best wines available for under £10. Its great personalisation means that it targets its customers with very effective tailored offers. Its website works brilliantly, whether being accessed using a PC, a tablet or a smartphone.’

It therefore felt like a good time to let people know a little about the recent developments to The Society’s digital offering, as well as what’s in the pipeline for the coming year.

Online Retailer of the Year

As a result of improvements made in the past year or so, members can now

Follow the buyers in Travels in Wine, a new area of our site devoted to sharing the latest insights from our intrepid team’s trips around the wine world unearthing gems for Society members.

Use our site across a range of different devices after the launch of responsive design.

Travels In Wine

View more product information than ever before, including much more about individual wines’ regions and vintages, and the ability to let fellow members, and us, know what you think of wines you’ve tried with star ratings and recommendations.

Use personal wine notes to jot your thoughts about wines purchased from us for your own reference.

Browse the first of our interactive digital maps, namely Italy

…and have a bit of fun in the form of The Society’s Poll on our homepage and improved social media sharing options.

We hope you enjoy using these features! Whilst we’re delighted to have been recognised by the IWC, the success of these projects depends entirely on the quality of members’ experience, and we welcome your feedback.

However, creating a successful, sustainable and fun digital offering is about looking forwards, not backwards!

Over the next year, we have a lot more planned, including:

A homepage redesign to make the site easier to navigate.
Search and filtering improvements to help users find what they’re looking for quickly and simply.
More interactive maps
A new community area of the site for members to share the love of wine and much more.

Watch this space…

Categories : Miscellaneous


  1. Ronnie Bryant says:

    There are hundreds of appellations, many unheard of here. Given I’m old school and France for me is the place to find and promote them, they are as far away as it’s possible to be, from over ahlcohlised, over the top characterless fruit juices from the new world. There could be a little section for the more obscure and less obvious wines for me and the like to explore.

  2. Ewan Murray says:

    Thank you for your feedback, Mr Bryant.

    Indeed, the lesser-known appellations are fascinating. We frequently turn up more obscure & quirkier wines – our buyers have been likened to ‘truffle-snufflers’, getting their noses into the difficult corners of SW France, the Jura, the Auvergne, the Fiefs Vendéens and the like. In fact, we have recently got an award for those wines. They can be found under the various regional headings on our site. We will certainly look at ways of further signposting for better exploration.

    And of course, you’ll be pleased to know that we don’t stock any of the particular styles of New World wines you mention … 🙂

    Ewan Murray
    The Society’s PR Manager

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