Tue 19 Jul 2016

Looking Beyond the Classics: Regional France Specialist Merchant of the Year

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Buyer Marcel Orford-Williams celebrates our all-too-easily-overlooked Specialist Merchant Award for Regional France won at the IWC this month…

Charles Metcalfe of the IWC presenting the Regional France award to The Society's head of buying, Tim Sykes

Charles Metcalfe of the IWC presenting the Regional France award to The Society’s head of buying, Tim Sykes

The late Edmund Penning-Rowsell, chairman of The Wine Society from 1964 to 1987, was always keen that the buyers should look beyond the ‘classic’ regions and source wines from off the beaten path for members to enjoy. And so, as long as I have been at The Society, the Committee of Management has afforded buyers the freedom to roam the backwoods of France and elsewhere to source exciting wines for our range.

In all the excitement and rightful pride in winning Overall Merchant and Online Merchant of the Year at the IWC (International Wine Challenge), it was easy to overlook that we had also won prizes for our South American and Regional France ranges.

We were naturally thrilled to have received this last award. It is the result of a good deal of work over many years. While France’s classic regions of Bordeaux, Burgundy and the Rhône are historical passions for The Society, our range also makes plenty of room for other French wines which much of the trade has barely discovered.

MA2016_RegionalFrance_Winner

We have long championed the wines of Alsace and our range was recognised as the country’s finest by the International Wine Challenge for eight consecutive years to 2015.

During the last 12 months, we have visited Auvergne, Beaujolais, Alsace, Lorraine, the south-west, Provence and Corsica. A trip to the Jura will feature later in the year. There have been dedicated offers covering the wines of Alsace and Beaujolais and one for the south-west is also on the drawing board for release in the autumn.

It is not so long ago that many of these wines were for local consumption only. But globalism has changed all that. Growers from Savoie, Beaujolais or Corsica are as well travelled and skilled as any and keen to share the secrets of their terroirs with the rest of us.

We never forget though that it is thanks to members’ support that we can explore the wine world in this way. Members play a vital role in all of this by always being receptive to new ideas and new tastes. We hope that you enjoy the wines as much as we enjoy discovering and sharing them.

We salute you!

Marcel Orford-Williams
Society Buyer

Explore our range of French wines at thewinesociety.com

Comments

  1. Nick Starkey says:

    Is it time for a South of France/regional France walk around tasting? The wines crop up in other tastings but I don’t recall seeing one focussing on the region.

    • Martin Brown says:

      Thanks very much for this excellent suggestion, Mr Starkey. I’ve passed this on to our Tastings Team and discussions are already underway! Best wishes
      Martin Brown
      The Wine Society

  2. Nick Starkey says:

    You’ve gone ahead and done it – that’s great. I have just booked and I’ll see you in Oxford in April.

    Nick

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