Generation Wine: Shaking Up Our Tastings!By
Having joined The Wine Society’s Tastings and Events Team as a relatively fresh faced 24-year-old just over two years ago, it’s become apparent that, at the majority of tastings that I host across the UK , I am more often than not the youngest person there.
Although certainly not the end of the world, it does raise an important question – and one that’s been bouncing around The Society for the last year or so: where is the next generation of Wine Society members going to come from?
There are a number of projects currently in motion at TWS HQ, from the Digital Team through to the Marketing and Buying Teams. All are trying to make sure we offer something for younger wine-drinkers (and female as well as male!).
Generation Wine is my way of trying to shake up The Society through our 150-event-strong calendar which I help put together with the rest of the Tastings Team.
The idea is simple – we’ll be conducting a series of exciting tastings throughout the year that will appeal to younger members.
First up, we’ll be launching our new Generation Wine Walkaround Tastings. My intention for these events is to provide a complete night out as opposed to our more formal ‘standard’ walkaround tastings, which often focus purely on the wine and giving you the perfect environment to taste, smell, observe and discuss.
They’ll take place at a variety of lively venues (such as our May 4th event at Kachette Shoreditch – already sold out, unfortunately – where wood panelling and regal paintings are replaced by bare-brick railway arches and strip lights), and held a bit later in the evening to allow for a more relaxed, party-like atmosphere.
It’s also important to me to showcase the whole range The Society has to offer; not just our fabulous wines but also craft beers and gins sourced by our two newest (and youngest) buyers, Freddy Bulmer and Sarah Knowles MW. Music will play, beer will flow, ties can be removed and we can see how much fun TWS can be. Just don’t be the ones to miss out!
We’ll also be running exciting dining experiences at our Generation Wine Dinners. These will be heldat less formal, quirkier restaurants, with wilder, more esoteric guest speakers, and even a bit of theatre to accompany the meal (we’ll be serving whole suckling pig at Camino and rocking on with Au Bon Climat’s ‘wild man of wine’ himself, Jim Clendenen at the Tramshed, for example).
As always, a selection of wines will be chosen to accompany the meals, but the focus will be on interest and experimentation. Discussion will be encouraged, curiosity demanded and a brilliant night out promised!
Let us know what you think, and indeed any other ideas you have!
Tastings & Events Team