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Fri 19 Nov 2010

Managing the Christmas load

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Managing the Christmas load

Christmas is always a very busy time at The Society with a fourfold increase in orders relative to normal trading levels.

Planning starts in January with a full debrief about what went right and wrong so that we can learn the lessons and improve our service the following year.

Last year, gift cards were a problem and to avoid bottlenecks we reluctantly resorted to sending some cards separately by post. This year, we have developed a new process to speed up the accurate matching of cards to cases and are pleased to report that all gift cases will now be delivered complete with greetings cards.

Also last year, the early cold snap caused havoc on the roads in the vital last few days before the 25th. We are proud of the efforts made by our drivers and carriers to ensure that the vast majority of wine was delivered in time.

In readiness this year, we have arranged for all replacement vans to be front-wheel drive (which cope better in snow and ice), instructed our drivers how to deal with severe weather conditions and kitted them out with special equipment. When choosing the equipment we just couldn’t resist the snow shovels painted in Wine Society red.

But please help us get ahead of the game by placing your order in plenty of time. As an incentive, members who place an order by Sunday, 5th December will be entered into a draw to win a case of mature 1990 Claret worth more than £900, or one of 50 magnums or 100 bottles of The Society’s Champagne.

Early orders help us spread the Christmas load, plan ahead and provide a better service; come rain or come shine.

Peter Styne
Head of Operations

Categories : Miscellaneous
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