Grapevine Archive for The Society’s iPhone App

Fri 29 Jul 2011

Designing An App For The Society

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As you may be aware, The Society recently launched its first iPhone® application. The app is free to download and available to both members and non-members. You can download it from iTunes, or read more about specific features here.

We wanted to produce an app that made the main benefits of The Society available in a more portable and convenient format. We recognised that members may want to place orders whilst on the move or simply that doing so via their mobile phone may be easier than firing up their computer. To ensure ordering is as smooth as possible, we have also integrated the checkout stages into the app, meaning that transactions can be completed without being redirected to a website.

However we also wanted to enable greater access to useful information to benefit and inform wine choices in whatever situation people find themselves in – whether a need to find out about a region seen on a wine label or the convenience of checking a vintage guide in a restaurant. This information is available to non-members who download the app too.

Thanks to everyone who has let us know their thoughts on the app and what we can do to improve the service. Please keep your feedback coming: just leave us a comment, e-mail us or leave us a note via Twitter or Facebook. One of the main things we have been hearing is that members would appreciate an Android version of the app. We would like to reassure these members that we are working on this and a version is planned soon, along with various other developments.

Nicky Brown
Head of Digital Marketing

Categories : Miscellaneous
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