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Do labels sell wine?



It had 5 more years age on it, and was from a better(?) smaller appellation but is was very closed, sullen… Will it come around with more age? If I had any I’d keep them in the hope they’ll pull through and open up…

The Saint Germain was lively, fruity and enjoyable .


Different labels give out different signals as to what sort of image the producer wishes and over merchandised bottles are often a sign of an inferior mass market product. Love the fact that the W/S deals with a lot of small specialist producers. The notes on the W/S website for the “1248” Apremont Château de Mérande state:

“Please note that there is no vintage shown on the bottle label. This is because Château de Mérande make so little of this wine that they order labels in bulk to bring cost down and then use them for several vintages. The wine is from the 2017 vintage.”

Not something you’d ever find in Tesco’s!

As to labels I sort of like the “arty” ones for their own sake, but can’t say that they are very important to me. As a fan of Pineau D’ Aunis based rosé this rather interestingly labeled wine is near the top of my wishlist:

As is this one from Austria

I also have a fondness for the traditional, over the top baroque German labels, probably because I’m a riesling addict.


this is one of my favourites…from a different supplier :wink:
Knoll Wine label


I’ve had the 2011 and 2013 and both were as you say closed. However to be fair they were both poor years for Bordeaux whereas the St Germain 2016 was a very good year. However I’m not sure that’s enough to explain it; I’ve had a good number of much better Bordeaux from those two ‘bad’ years.


Another informative back label.



I attended a tasting of Once and Future, Bedrock and single Vineyard Ravenswood given by Joel Peterson in November where he expained the name of his new venture.

‘Once I was a small scale winemaker who sourced grapes from growers and made the wine all myself, and will do so in Future.’

His intention is to make only what he can himself.

Once of course was the early days of Ravenswood

Joel Peterson (he’s explaining the Monte Rosso vineyard which is used by Bedrock - his son’s wine - but it didn’t go into the Bedrock Old Vine 2015 zin stocked by TWS recently as it’s planted to Semillon and Sauvignon Blanc planted in the early 1880s)


There is one label I loathe. It’s usually on the back reminding me to drink responsively if I am pregnant or hoping to conceive.

Neil (Mr)!


Better than drinking responsibly, I guess! :wink:




Hillarious! I don’t like being told to drink responsibly. It’s patronising. I enjoy wine with a meal. Just because I drink more than the legal drink-drive limit, doesn’t mean I’m irresponsible. If I’m not driving, I can drink as much as I enjoy.

It’s a question of driving responsibly, not drinking responsibly!


Not only labels but strange shaped bottles!!


This has been on the Costco shelves for a couple of years now , I’ve yet to try it … I’m not overly enthusiastic though :neutral_face:


I would like to put the original question another way. If the name of the retailer is shown on the label, eg a supermarket, would you give such a bottle to a friend?


Be more hard-hitting: or if it was the name of TWS? I don’t think I would, because I don’t really like retailers getting involved in wine production. Inconsistent, perhaps, because I happily buy own brand detergent, but there I rely on the reputation of the retailer. For wine, I prefer to rely on the reputation of the producer. (And then what about negociants? This could become complicated…)


Back to the header “Do Labels Sell Wines” of course they do, two similar bottles with the same grape and year side by side neither having been tasted, which do you take of the shelf, well this one of course…


I might give someone a TWS Exhibition Bottle, but would probably draw the line there. The only other exception I can think of would be a bottle of Leckford Estate Brut…(ie waitrose own English sparkling) that I gave my father one Sunday lunch…


John, you’re obviously a fellow of excellent taste. The label suggests the wine is full-bodied! Surely it must be from Italy?


Germany actually, they do seem to go the full Monty with labels, I found one I dare not put on here as the whole label would have to be greyed out.


Is that the Blue Nun………. having been de-frocked?


I believe that if a wine has no history or tradition, a label could be used as an artifice to attract people to a wine. Nevertheless, it’s what’s inside that counts and a repeat custom will not be triggered by a pretty label.