Does anyone else bristle, as I do, every time this advert from the FCA comes on the radio?
You can just hear the advertising exec’s meeting:
“How do we show that this poor, genuine, hard-working man has been left in a truly dire situation?”
“Oh, I know, let’s paint him as some modern-day peasant indentured to today’s over-privileged upper classes”
“How might we do that?”
"Well, … listen to this … "
It manages both reverse snobbery AND being patronising of those working in restaurant service at the same time! Oh, and since there is no actual reference to identifying or stopping the scams, we also get the added benefit of the champagne-scoffing, rude-whistling, posh-sounding woman being associated with “them” (the scammers) not “us” (the potential victims)
Quite an achievement
Or am I reading too much into this