As this Community is a place for you to feel an even bigger part of your Wine Society, I wanted to let you know about some changes we’re making as part of our ongoing work to make sure The Society is fresh, relevant and able to champion to joy of good wine for many years to come!
I think most of you will be aware of our plans to do this - we’ve discussed it a few times on here, (including during the Futureproofing your Wine Society topic fairly recently with input from our CEO Steve, and during our recent Ask Me Anything Q&A with the Executive Team) and it featured in our Annual Review, News, AGM etc.
I’m excited to say that from mid-July we’ll be rolling out a refreshed Wine Society look and feel!
A spruce of our Society logo , staying true to our heritage but with a more modern style.
A new look for our website (everything’s still in the same place, it’ll just look fresher!)
Some refreshed logos and looks for services like Wine Without Fuss and Vintage Cellar Plan
When is this happening?
From mid-July you’ll see it online, in our Showroom and at our tastings. A few days later those who receive printed offers will see it in our new List pack, and a few extra things (like our vans and some of our delivery boxes) will follow more gradually over the next few months.
Were members consulted?
Yes indeed! As well as years of research, we spoke to members via focus groups and surveys to make sure our refreshed identity still resonated and stayed true to your Society. And we’re still interested in your views now - we’ll be doing more surveys, and also recording all feedback we get from you as we always do.
Have our values changed too?
No! Our purpose remains the same - to champion the joy of good wine - something we’ve done since 1874. Our expertise and values remain at the heart of what we do - we’re changing how we express things, not what we say . And our priority is, as always, to provide you, our members, with the highest-quality wine at the best possible prices with outstanding levels of service.
I’ll give you more updates as things roll out, but I just wanted you let you know what’s happening and when. As ever, your feedback is welcome and encouraged here!