It isn’t helpful to start making statements like this without any evidence and for no reason.
I would suggest that offers need to be spread out so members are not overwhelmed by huge choices every time.
Even if they did, members would then complain that “this wasn’t the right time …” or “I can’t afford to take advantage of these all at the same time” or “how do I find the needle in this particular haystack”
The EP allocation idea that has been proposed could work, but is a huge overhead in terms of effort, time (delay) and cost. This works because the wines are usually high value and it is done for many wines and many members all at the same time. For smaller offers it would be a huge waste, and STILL people would be upset when they got a tiny allocation, or none, so in fact it wouldn’t really solve it.
Here’s an exercise that might help to try and define the issue for both sides
Can you (all who participate in this discussion, not picking on anyone), create a list of all the wine offers that you WOULD want to know about. Make it specific enough that it is useful to marketing when deciding whether to send you a particular offer - some of which will be regional, some will be seasonal pre-mixed cases, some will be producer-based, others will be for individual wines.
What does YOUR list look like?
Remember, there is not a zero-cost to being on a list (as lists get longer, it adds delay to sending, it creates more management effort, complicates any tracking and also, ultimately makes it less likely that you will actually see/react to that offer - if you have 10+ emails a week, you may start to fall behind in your reading, and might miss some).
I’m intrigued because, honestly, I could not do this for myself, so I’m not sure how The Society could do it for me.
The one thing that DOES spring to mind is whether someone could create a clever AI system that would look at all my past purchases and ratings and cleverly profile me and give suggestions of things I would like. Effectively that is what already happens (with human’s at The Society doing the work), but maybe this is where AI starts to show benefits? (albeit it would be complicated and expensive)